Digital Photography & Imaging - WEEK 7

 LECTURES

Week 7: Colour Theory


  • Color theory is both the science and art of using color.
  • CMYK are the primary colors of printing
  • RGB color is used to display on your computer screen.
  • Color is created by mixing red, green, and blue light at different intensities using the RGB additive color model, which is used by TVs, screens, and projectors.
  • Color is created by subtracting light in the CMYK model—used in printing with cyan, magenta, yellow, and black inks.
  • Hue refers to the basic color, while shade is a hue plus black, tint is a hue plus white, and tone is a hue mixed with both black and white (or grey).
  • Color harmony is the arrangement of colors in a design in the most attractive and effective way for the viewer's perception.
  • Monochromatic schemes are safe and hard to get wrong.
  • Complementary colors are opposite on the color wheel and create high contrast, unlike analogous or monochromatic schemes.
  • Analogous colors are three adjacent colors on the color wheel.
  • Triadic colors are evenly spaced on the color wheel, creating bright and dynamic schemes.
  • Warm colors like yellow, red, and orange evoke happiness and energy but can also grab attention and signal danger or prompt action.
  • Cool colors are calming and soothing but can also express sadness; purple, blending blue and red, often sparks creativity.
  • Black, used sparingly or as a primary element, adds sophistication, elegance, mystery, and bold confidence.
  • White as a primary color feels clean, pure, and healthy, and pairs well with almost any color as a secondary.
TUTORIAL & PRACTICAL

Task Assigned

  • This week, we need to choose a quote from our "Quote of the Day" and extract a central theme from it to visualize. Start by sketching your poster idea using a pencil or iPad—this will serve as your initial layout plan. Then, bring your sketch into Photoshop and begin creating your digital poster. Throughout the design process, you can incorporate digital photography or image elements to enhance the composition and visual impact. If needed, apply textures or special effects to add depth and interest. Finally, use adjustment layers to correct and fine-tune the colors, making sure your final design looks polished and cohesive.

PROGRESSION: 

  • In my initial sketch, I designed a simple mechanical sea turtle. However, when transitioning to Photoshop, I realized that creating the mechanical parts exceeded my technical abilities. As a result, I decided to change direction and used a double exposure technique instead—depicting a sea turtle entirely made of marine debris. This new concept not only suited my skill level better but also conveyed the theme of human impact on nature more powerfully.

Figure 1: rough sketch 2

  • After finalizing the title Silent Encounter and selecting the quote “We do not inherit the Earth from our ancestors, we borrow it from our children.” — Native American Proverb, I moved on to the production stage in Photoshop.
REFLECTION:

  • This week, I focused mainly on adjusting my sketch and choosing a suitable title and quote. During the process, I realized that the mechanical turtle I originally designed was too complex for me to handle in Photoshop. So, I decided to change the idea and go with a double exposure approach, showing the entire turtle made out of trash. This not only made the design more manageable for me, but also helped deliver the theme more clearly and with greater impact.


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