Task 1/ Exploration
- Gestalt theory
This theory describes how humans perceive things as a whole rather than as individual elements. The human eye organizes perceived elements into recognizable patterns, and by processing information in this way, we can better understand and adapt to our environment.
Principle of Similarity: Although the elements are separate, the brain will still create a link between similar ones.
Principle of Continuation: A continuous flow of visual elements can be created by moving along the paths, lines, and curves in a design.
Principle of Closure: The human eye tends to see a complete shape, so the brain fills in the missing information to perceive it as whole.
Principle of Proximity: Elements that are interconnected or have a certain relationship can be placed together to help organize the layout and provide structure.
Principle of Figure/ Ground: Objects are instinctively perceived as being either in the foreground or the background.
Law of Symmetry & Order: Symmetric elements are more likely to be perceived as a unified whole.
- Contrast is the juxtaposition of strongly dissimilar elements.
- Contrast provide visual interest, emphasis a point and express content.
- Used to create dominance and focus in a design work
Colors, shapes, and contrast in light and dark can be used to achieve this dominance.
Balance refers to the distribution of visual weight in a design, ensuring visual equilibrium that makes the overall composition appear harmonious.
Symmetrical Balance: Symmetrical balance refers to maintaining visual equilibrium on either side of a central axis or fulcrum. It includes bilateral balance (elements arranged symmetrically along a horizontal or vertical axis), radial balance (elements distributed evenly around a central point), and approximate symmetry (similar but not identical elements arranged on both sides).
Asymmetrical Balance: The visual weight on both sides of the composition is not equal and is usually balanced by one main element and several smaller elements. It is more dynamic and visually appealing than symmetrical balance, conveying a sense of modernity, movement, and energy. However, it is more challenging to achieve because the relationships between elements are more complex.
- The Golden Ratio: The golden ratio (Phi) is a mathematical concept and an infinite, non-repeating number. For centuries, it has been used as a guide for visual balance in architecture, painting, and other forms of art. For designers, illustrators, and digital artists, the golden ratio helps create harmony, balance, and structure in their work, making designs more appealing and aesthetically pleasing.
- Rule of Thirds: The rule of thirds is a composition guideline where an image is evenly divided into thirds both horizontally and vertically. The subject of the image is placed at the intersection of these dividing lines or along one of the lines themselves.
5. Repetition
- Create rhythm and patterns, making a design dynamic. When elements appear continuously, they form a regular sense of rhythm.
Variation is the key to avoiding monotony, while repetitive patterns can enhance visual impact.
- Movement leads the eye in, around , and through a composition.
- Movement in a visual image can be created by shapes, forms, lines, and curves.
Harmony is a sense that all elements fit together in a design, possibly through a shared theme, aesthetic style, or mood.
Unity in design principles means all elements work together visually to create a whole.
- Scale is the size of one object in relation to the other objects.
- Scale can be determined in two ways: Actual measurement and Visual estimates based on comparison.
- Proportion in art and design is the relationship of two or more elements in a composition by adjusting size, color, quantity, degree, and setting.
- Symbol is a sign, shape, or object that use to represent something else.
- Symbols can convey information, equivalent to one or more sentences of text, or even a story.
- Pictorial Symbols: Image-related and simplified pictures.
- Abstract Symbols: Symbols that look like object but have less details.
- Arbitrary Symbols: Symbols that have no resemblance and is invented with the meaning constructed.
Using suitable and relevant images is essential for resonating with a concept and a brand.
Choosing the right font and strategic placement can give a design visual hierarchy and balance.
- Balance: The sky, water, and land elements are harmoniously distributed, creating a balanced composition. The dark leaves on the right balance the bright colors of the sky and buildings.
- Contrast: The sunset tones contrast strongly with the cool blue sky and green landscape.
- Gestalt Theory: This painting uses proximity and similarity to create a unified scene. The sky, water, and land are visually grouped, forming a harmonious composition.
- Emphasis： The bright sunset and its reflection in the water are the focal points of the painting, further enhancing their importance.
- Repetition: The repetitive brushstrokes in the sky, water, and foliage add movement and cohesion to the painting.
- Movement： The expressive and dynamic brushstrokes, along with the flowing reflections in the water, create a sense of movement in the painting.
- Harmony and Unity: The color palette and light reflections unify the entire painting. The blending of warm and cool tones, along with the interplay of light and shadow, creates a harmonious scene where all elements are connected.
- Symbolism: The sunset symbolizes the passage of time or fleeting moments.
- Word & Image: Although this painting has no text, it visually conveys emotions, allowing viewers to better understand the atmosphere and scene.
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